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The repeat purchase gap: Why do some plant-based products stall after launch?
The repeat purchase gap: Why do some plant-based products stall after launch?

Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.

Top story
Dutch consortium secures €1.3m to develop fungi-derived milk proteins
Dutch consortium secures €1.3m to develop fungi-derived milk proteins

A Dutch research consortium has secured €1.3m in funding to develop milk proteins for vegan cheese using fungi, through precision fermentation.

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Plant-based market hits €16.3bn in Europe but remains underpenetrated, says Circana
DSM-Firmenich targets plant-based taste challenges with new Vertis pea protein launch
Swiss Supreme Court bans use of “milk” on oat drinks
Plenish enters protein category with clean label plant-based powders
Ambienta backs plant-based dairy producer The Bridge to accelerate European growth
ADM Colours Leader | Feb 2026

Business news

Plant-based pantry

Cauldron Ferm raises $13.25m in Series A2 funding round
Cauldron Ferm raises $13.25m in Series A2 funding round

Australia-based biomanufacturing company Cauldron Ferm has secured $13.25 million in a Series A2 funding round, bringing its total funding to $26 million.

Novonesis partners with Technical University of Denmark to scale CO2 protein innovation
Novonesis partners with Technical University of Denmark to scale CO2 protein innovation

Novonesis is working with Technical University of Denmark (DTU)’s Bright Biofoundry, to accelerate the development of sustainable protein.

Flora Food Group agrees to sell Latin American operations to Alicorp
Flora Food Group agrees to sell Latin American operations to Alicorp

Flora Food Group has agreed to sell its Latin American operations to Alicorp, a major player in food and beverages across South America.

Bunge completes acquisition of IFF’s soy protein concentrate, lecithin and crush businesses
Bunge completes acquisition of IFF’s soy protein concentrate, lecithin and crush businesses

Bunge has completed its acquisition of International Flavors & Fragrances (IFF)’s soy protein concentrate, lecithin and crush businesses.

Manufacturing & technology

Multimedia

Amyris expands fermentation capacity in Brazil to meet rising demand for sustainable ingredients
Amyris expands fermentation capacity in Brazil to meet rising demand for sustainable ingredients

Amyris has completed construction of a new production line at its flagship precision fermentation facility in Barra Bonita, Brazil.

Melt&Marble achieves self-GRAS status in US for alt-fat solution
Melt&Marble achieves self-GRAS status in US for alt-fat solution

Swedish precision fermentation start-up Melt&Marble has secured self-affirmed GRAS (Generally Recognized as Safe) status in the US for its MeltyMarble fat solution.

Louis Dreyfus Company commissions pea protein isolate facility in Saskatchewan
Louis Dreyfus Company commissions pea protein isolate facility in Saskatchewan

Louis Dreyfus Company has begun commissioning a new pea protein isolate production facility in Canada.

The mushroom movement: Functional fungi go mainstream
The mushroom movement: Functional fungi go mainstream

As they move beyond niche wellness stores and into everyday retail, food and beverage products featuring functional mushrooms are seeing unprecedented consumer interest.

Inside Italy’s agri-food future: Coccola and LaGemma Venture on innovation and wellbeing
Partner content
How cranberry juice can fuel your next better-for-you innovation
Partner content
Innovation in egg alternatives: The next generation
Partner content

Partner content

Updates and developments from FoodBev's partners from across the globe. Read more»

The Plant Base magazine

Issue 28

Meat alternatives’ evolution through the decades as 2025 sees a new wave of veg-led innovation

The repeat purchase gap: Why do some plant-based products stall after launch?

Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.

The Plant Base exclusive 
Redefining the value of plant-based snacks for health and wellness

Ingredion's Sue Bancroft considers how brands are keeping up with the growth in clean label and plant-based snacking behaviours as consumers search for treats with specific health benefits.

The Plant Base exclusive 
Start-up spotlight: Happy Plant Protein

This month, our 'start-up spotlight' is on Happy Plant Protein. The Finnish food-tech company's patented technology produces tailor-made plant protein ingredients for use across a wide range of food and beverage applications.

The Plant Base exclusive 
The mushroom movement: Functional fungi go mainstream

As they move beyond niche wellness stores and into everyday retail, food and beverage products featuring functional mushrooms are seeing unprecedented consumer interest.

The Plant Base exclusive 
Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector

Michael Skrein, partner, and Eva Burkhart, trainee at law firm Reed Smith, examine how the Supreme Court judgement will impact the plant-based sector moving forward.

The Plant Base exclusive 
The evolution of plant-based: A maturing category enters its next wave of growth

The plant-based category is entering its next growth phase – but what does that look like for the industry's key players, and where are the opportunities? Angela Flatland, senior sales director for plant-based at Spins, explores.

The Plant Base exclusive 
Start-up spotlight: Koppie

This time, we speak to Daan Raemdonck, CEO and co-founder of Koppie, a company making coffee alternatives from fermented pulses.

The Plant Base exclusive 
Veganuary 2026: The top plant-based products launched in January

Every January, the shelves get an influx of new plant-based products as Veganuary kicks off and this year, we’ve seen some incredible plant-based innovation, as well as a return of some old favourites.

The Plant Base exclusive 

New products

World Plant-Based Innovation Awards 2025: Winners revealed
Awards
Plant-Based Taste Awards 2025: FoodBev reveals the winners
Awards

FoodBev Awards

DSM-Firmenich targets plant-based taste challenges with new Vertis pea protein launch

DSM-Firmenich has expanded its plant-based protein portfolio with the launch of next-generation Vertis Textured Vegetable Proteins.

New products

Meat alternatives 

Top stories

Events

Vitafoods Europe 2026
5 - 7 May 2026
UK Soft Drinks Conference 2026
12 May 2026
Sustainable Foods Summit 2026
18 - 19 June 2026
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