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Marketing
Unlocking the cultural meaning of meat: What plant-based brands need to know
Why do consumers keep choosing meat, even when alternatives are widely available, promoted as healthier and marketed as sustainable? This was the question driving More than Meat, a major new study from the EIT Food Consumer Observatory.
EU’s meaty words ban for plant-based foods postponed further
The European Parliament has postponed further negotiations regarding the proposed ban on meat-like words, such as ‘burger’ and ‘steak,’ for labelling plant-based products.
Beyond Meat fined $38.9m for infringing Vegadelphia trademark
Beyond Meat been ordered to pay fellow alt-meat company Vegadelphia Foods $38.9 million in damages, after a federal court jury found it liable for trademark infringement.
Plant-Based Taste Awards 2025: Who has entered so far?
The competition in the Plant-Based Taste Awards is heating up, and you are invited to be part of the judging process!
European Parliament votes to ban terms like ‘burger’ and ‘sausage’ for plant-based products
Members of the European Parliament (MEPs) have today (8 October 2025) voted to restrict the labelling of plant-based products with meaty words such as ‘burger’ and ‘sausage’.
US Senators reintroduce bipartisan bill targeting egg alternative labelling
In the US, Senators John Fetterman and Joni Ernst have reintroduced a bill seeking to restrict the labelling of egg alternative products.
Labelling debate presses on as European Agriculture Committee votes to ban meaty words on plant-based foods
The European Parliament Agriculture Committee voted to ban the use of names such as ‘burger,’ ‘sausage’ and ‘steak’ for plant-based foods this Monday in an ongoing debate surrounding the labelling of meat alternatives.
New ISO standard for labelling of plant-based foods will have ‘profound impact’ on industry, says ProVeg
A newly published International Organization for Standardization (ISO) standard for labelling plant-based foods will increase trust in the global plant-based industry, ProVeg International has said.
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