Marketing
The repeat purchase gap: Why do some plant-based products stall after launch?
Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.
Milk and creamer alternatives leading the way in alt-dairy taste parity, new Nectar report finds
Nectar has unveiled its Taste of the Industry 2026 report, built on what is claimed to be the most comprehensive public sensory analysis of dairy alternatives to date.
EU agrees on 'meaty' words ban for plant-based foods
EU negotiators have agreed to go ahead with a ban on the use of animal-associated names for plant-based products, restricting 31 words in total including ‘chicken’ and ‘steak’.
Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector
Michael Skrein, partner, and Eva Burkhart, trainee at law firm Reed Smith, examine how the Supreme Court judgement will impact the plant-based sector moving forward.
Ikea and Tiny Chef partner to launch new falafel balls
Swedish store Ikea, best known for its furniture, has partnered with popular stop-motion character Tiny Chef to promote the global rollout of its new plant-rich falafel ball.
Amsterdam approves ban on meat and fossil fuel advertising in public spaces
Amsterdam’s city council has approved a ban on so-called “fossil” advertising, commercial messages from companies deemed to harm the climate, including advertisements for meat products.
Past the hype: Developing products that resonate beyond Veganuary
Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.
Unlocking the cultural meaning of meat: What plant-based brands need to know
Why do consumers keep choosing meat, even when alternatives are widely available, promoted as healthier and marketed as sustainable? This was the question driving More than Meat, a major new study from the EIT Food Consumer Observatory.
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