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Marketing
Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector
Michael Skrein, partner, and Eva Burkhart, trainee at law firm Reed Smith, examine how the Supreme Court judgement will impact the plant-based sector moving forward.
Ikea and Tiny Chef partner to launch new falafel balls
Swedish store Ikea, best known for its furniture, has partnered with popular stop-motion character Tiny Chef to promote the global rollout of its new plant-rich falafel ball.
Amsterdam approves ban on meat and fossil fuel advertising in public spaces
Amsterdam’s city council has approved a ban on so-called “fossil” advertising, commercial messages from companies deemed to harm the climate, including advertisements for meat products.
Past the hype: Developing products that resonate beyond Veganuary
Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.
Unlocking the cultural meaning of meat: What plant-based brands need to know
Why do consumers keep choosing meat, even when alternatives are widely available, promoted as healthier and marketed as sustainable? This was the question driving More than Meat, a major new study from the EIT Food Consumer Observatory.
EU’s meaty words ban for plant-based foods postponed further
The European Parliament has postponed further negotiations regarding the proposed ban on meat-like words, such as ‘burger’ and ‘steak,’ for labelling plant-based products.
Beyond Meat fined $38.9m for infringing Vegadelphia trademark
Beyond Meat been ordered to pay fellow alt-meat company Vegadelphia Foods $38.9 million in damages, after a federal court jury found it liable for trademark infringement.
Plant-Based Taste Awards 2025: Who has entered so far?
The competition in the Plant-Based Taste Awards is heating up, and you are invited to be part of the judging process!
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