Marketing
Plant-based labelling back under the spotlight as MEPs seek to extend ban on meaty words
The heavily debated restrictions on the use of meat-related words in the labelling of plant-based products in the European Union are once again under the spotlight, as several MEPs are seeking to widen the scope of previously agreed terms.
From technical proof to buyer confidence: How food-tech start-ups need to communicate commercial readiness
In a challenging commercial environment, Edera Labs' Chiara Molena highlights how today's food-tech start-ups must look beyond technical validation in order to demonstrate commercial maturity and see success.
UK retailers missing opportunities for plant-based growth, ProVeg report reveals
A recent report from ProVeg International and Planeatry Alliance says inconsistent in-store activation is preventing UK retailers from unlocking the plant-based food and beverage category’s full commercial potential.
Standardised vegan logo to become mandatory across foods in India from July 2027
All foods approved as vegan and sold in India will be required to carry a standardised logo on-pack, effective from 1 July 2027.
The repeat purchase gap: Why do some plant-based products stall after launch?
Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.
Milk and creamer alternatives leading the way in alt-dairy taste parity, new Nectar report finds
Nectar has unveiled its Taste of the Industry 2026 report, built on what is claimed to be the most comprehensive public sensory analysis of dairy alternatives to date.
EU agrees on 'meaty' words ban for plant-based foods
EU negotiators have agreed to go ahead with a ban on the use of animal-associated names for plant-based products, restricting 31 words in total including ‘chicken’ and ‘steak’.
Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector
Michael Skrein, partner, and Eva Burkhart, trainee at law firm Reed Smith, examine how the Supreme Court judgement will impact the plant-based sector moving forward.
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