Marketing
Plant-Based Taste Awards opens 2025 entries for exciting new edition
The Plant-Based Taste Awards are back for their fifth year, and they've undergone a thrilling transformation...
Opinion: We’re selling vegan food all wrong
Elin Roberts, co-founder and co-CEO of UK tempeh brand Better Nature, takes a closer look at the labelling of vegan foods to uncover how we’ve been getting it wrong and how we can move forward.
Swiss court rules against animal names on plant-based meat alternatives
The Federal Supreme Court of Switzerland has ruled that names of animal species, such as ‘chicken’ and ‘pork,’ cannot be used to label plant-based alternative products in the country.
Perfect Day sued over ‘misleading’ marketing of animal-free dairy
Precision fermentation specialist Perfect Day is facing a lawsuit filed by the GMO/Toxin Free USA and the Organic Consumers Association.
The labelling landscape: Legal challenges and evolving terminology
The labelling of plant-based foods continues to present dilemmas for those working in the industry. We explore the latest developments.
The Plant Base's Veganuary Sessions: The state of the industry panel – Part two
In part two of our panel discussion, we delve deeper into consumer insights, price parity challenges and how brands can stay resilient.
France’s ban on meaty names for plant-based products officially overturned
France’s Council of State has this week annulled two decrees prohibiting the use of names like 'steak' for plant-based products.
FDA releases new draft guidance for labelling plant-based alternatives
The US FDA has released draft guidance for plant-based food companies on best practices for labelling alternatives to meat, dairy and eggs.
