UK retailer Tesco has reported a surge in demand for chilled plant-based food products for the first time in years, signalling a promising return to growth amid a turbulent period for the category.

Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.

Veggiecus, a German producer of plant-based protein blends, has expanded into frozen, ready-to-use meat alternatives, designed for easy use in foodservice or as private label products.

Plant-based food brand Bosh is launching eight new ready meal products, including two pizzas, into Tesco stores across the UK this October.

UK retailer Lidl GB has surpassed its original target of a 400% increase in own-label meat-free and milk alternative sales in 2025, achieving 694%.

Lidl GB has introduced a new labelling initiative, ‘Live Well,’ across its own-label products, helping consumers to identify products that are healthy ‘for both people and the planet’.

Online supermarket Wolt Market Denmark has become the first supermarket outside of the Netherlands to adopt the ‘Protein Tracker,’ a tool developed by ProVeg Netherlands and the Green Protein Alliance to track plant-based food sales.

Steakholder Foods has announced the commercial roll-out of its first plant-based fish products, including white fish kebabs and salmon patties, at select retailers in Israel.

The Eating Better alliance and its supporting organisations are calling on the UK government to make reporting of plant-based protein sales mandatory for retail businesses.