A recent report from ProVeg International and Planeatry Alliance says inconsistent in-store activation is preventing UK retailers from unlocking the plant-based food and beverage category’s full commercial potential.

New analysis of Circana data, by Good Food Institute (GFI) Europe, shows that improvements in affordability and taste boosted the sales volume of plant-based foods in four of the continent’s leading markets in 2025.

Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.

UK retailer Tesco has reported a surge in demand for chilled plant-based food products for the first time in years, signalling a promising return to growth amid a turbulent period for the category.

Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.

Veggiecus, a German producer of plant-based protein blends, has expanded into frozen, ready-to-use meat alternatives, designed for easy use in foodservice or as private label products.

Plant-based food brand Bosh is launching eight new ready meal products, including two pizzas, into Tesco stores across the UK this October.

UK retailer Lidl GB has surpassed its original target of a 400% increase in own-label meat-free and milk alternative sales in 2025, achieving 694%.

Lidl GB has introduced a new labelling initiative, ‘Live Well,’ across its own-label products, helping consumers to identify products that are healthy ‘for both people and the planet’.