Planet Oat, the US oat milk brand owned by HP Hood, has entered the zero-sugar coffee creamer segment, launching what it says are the category’s first oat-based creamers formulated with no sugar per serving.

US oat milk brand Planet Oat has launched a new white chocolate and raspberry-flavoured coffee creamer, in partnership with TV series Emily in Paris.

Oatly has launched Oatly Baristamatic, a newly developed oat drink created specifically for automated coffee machines.

Oatly has revealed that its best-selling Barista Edition drinks are now made with 100% British-grown oats, announced today following its successful Q3 2025 results.

Oat milk brand Minor Figures has launched Barista Oat (Regenerative), a barista-standard oat drink made with regeneratively grown oats from Wildfarmed.

Carlsberg Britvic-owned plant-based drinks brand Plenish has introduced Plenish Zero Sugar Oat M*lk, made with just four naturally sourced ingredients and no oils or additives.

Alt-dairy and cereal brand Moma Foods has introduced four new oat milk products into its UK retail line-up, launching this autumn.

Oat milk brand Oatly is rolling out a limited-edition hot cocoa oat milk product in the US ahead of the festive season.

Kallø, a natural food products brand and part of the Ecotone UK family, is making its entry into the dairy alternatives market with the introduction of two new premium oat milks.

Swedish oat milk company Oatly has revealed it is conducting a strategic review of its Greater China business amid a broader evaluation of its operations in Asia.

Oatly has launched a new Matcha Latte Oat Drink into UK retail, responding to the increased popularity of the trendy green tea with British consumers.

Lawrence Moore, commercial director at Oato, believes that oat milk will continue to thrive despite a recent bout of negative press.