Plant-based snack brand Well&Truly has launched two new oat milk-based chocolate products in Sainsbury’s stores across the UK, ahead of Easter.

Its new Easter Truffles, suitable for gifting and sharing over the Easter season, are made with the brand’s signature oat milk-based chocolate, using 43% single-origin Fino de Aroma cocoa. Offering a ‘melt-in-your-mouth’ texture, the truffles are filled with a smooth Piedmont hazelnut paste and oat milk white chocolate centre.

Also joining the line-up is the Fudge & Marshmallow Oat M&lk Chocolate Bar, a combination of the brand’s oat chocolate topped with gooey fudge and plant-based pink marshmallows.

Well&Truly said its range is developed in partnership with a B-Corp-certified Colombian supplier, with a focus on fair farming practices, palm oil-free production and a 50% lower carbon footprint than conventional chocolate. The brand’s packaging is also plastic-free and fully recyclable.

“Easter is all about joy, sharing and a little bit of indulgence,” said Sara Trechman, co-founder of Well&Truly. “We wanted to bring something truly special to the shelves, treats that are not only delicious and fun, but made with care for people and the planet.”