Launches
Minor Figures enters functional oat beverage category with new launch
Minor Figures, a notable player in the plant-based beverage sector, has launched Hyper Oat, a new range of oat drinks aimed at redefining consumer expectations within the functional beverage market.
This unveils new plant-based protein format, This Is Super Superfood, championing whole food ingredients
UK plant-based brand This has unveiled a brand-new product line, This Is Super Superfood, made with fava bean protein, seeds and vegetables.
Happiee enters functional foods category with ‘easy-cook’ lion’s mane mushroom chunks
Happiee has launched what is claimed to be a category-first innovation in the UK: an ‘easy-cook’ lion’s mane mushroom chunks product line.
Laird Superfood launches Vanilla Instant Latte with real vanilla bean powder
Laird Superfood has expanded its functional beverage range with a new product, Vanilla Instant Latte.
Unconform introduces functional vegan RTD cold brew coffee range
UK functional beverage brand Unconform is introducing three new vegan RTD cold brew coffee drinks, containing functional ingredients for wellness benefits.
Grubby teams up with Julienne Bruno on Easter recipe featuring vegan burrata alternative
UK plant-based recipe kit start-up Grubby has partnered with dairy-free cheese brand Julienne Bruno to launch a limited-edition Easter dish featuring Julienne Bruno’s ‘Burrella’ burrata alternative.
Kraft Heinz enters plant-based dessert category with new Jell-O Oat Milk Chocolate Pudding
Kraft Heinz has entered the plant-based desserts category with its first-ever oat milk-based product, under its Jell-O brand in the US: Jell-O Oat Milk Chocolate Pudding.
Nature’s Fynd launches new fungi-based snack line in the US
Fungi-based food start-up Nature’s Fynd has launched a ‘first-of-its-kind’ new snack product, Spicy Indian Fy Bites, in New York, US.
