Dairy-free brand Daiya has launched a new frozen treat in the US, Poppable Cheesecake Bites, designed to deliver convenient indulgence.

The bite-sized frozen treats are available in three flavours – original, strawberry and chocolate. They each feature a creamy, dairy-free cheesecake centre, wrapped in a dark chocolate coating, in a ‘poppable, freezer-to-mouth’ snacking format.

“What makes Cheesecake Bites exciting is that they make indulgence feel easy,” said John Kelly, chief marketing officer at Daiya.

“The creamy cheesecake centre and rich dark chocolatey coating give you a real dessert experience, and whether you go for original, strawberry or chocolate, two to three pieces are just 100 calories.”

The brand has teamed up with professional basketball player Cade Cunningham in a marketing campaign to launch the product, aligning with Cunningham’s dairy-free lifestyle.

Daiya Cheesecake Bites are available in 227g individual flavour bags, in the frozen dessert aisle at Sprouts Farmers Market, Meijer and Kroger nationwide, priced at an RRP of $8.99.