Every January, the shelves get an influx of new plant-based products as Veganuary kicks off and this year, we’ve seen some incredible plant-based innovation, as well as a return of some old favourites.

We’ve pulled together some of the month’s top launches from across the sector, from plant-based salami sticks to a mix of Asian and Italian cuisines and even an alternative meat company taking on the beverage sector. Take a look at some of our favourite products to hit the shelves this month.

🍹 Beyond Meat moves into beverages 🍹

Perhaps one of the biggest surprises of Veganuary was Beyond Meat’s announcement that it was launching a multifunctional drink line: Beyond Immerse.

After rebranding as Beyond, the move into drinks is the company’s first expansion out of meat substitutes, though it is still focused on plant-based protein, with the new line of beverages advertised as containing a combination of clear pea protein, fibre from tapioca, antioxidants and electrolytes in three fruity flavours.

Each flavour is available in two protein options – 10g of protein per 355ml, providing 60kcal per can or 20g of protein per 355ml, providing 100kcal. The drinks all contain 7g of fibre to support gut health, as well as vitamin C and zero sugar alcohols.

Beyond Immerse is available for a limited time exclusively online via its Beyond Test Kitchen.

🥩 La Vie salami sticks 🥩

In time for Veganuary, La Vie launched what it claims is a category-first innovation in the UK: Vegan Salami Sticks.

Available nationwide from 2 January, the vegan salami is available in two varieties: Classic and Spicy, and is described as ‘juicy, meaty and full of flavour’. They are made from wheat, vegetable proteins, natural spices and fruit flavourings, formulated with a simple ingredients list and without artificial colours, flavours, preservatives and nitrates, as well as being high in protein and offering a source of fibre.

Each 75g pouch contains six sticks designed to offer a convenient, on-the-go protein hit for meat lovers, vegans, vegetarians and flexitarians alike.

🍜 Wagamama launches fusion dishes 🍜

Known for its popular plant-based menu options, ramen restaurant chain Wagamama launched two bold new dishes for Veganuary – Udonara and Tacomama – both inspired by a rising demand for global flavours.

Available as a main dish, Udonara reimagines the classic Italian carbonara with a Japanese twist. Featuring thick udon noodles coated in a rich and creamy sauce, topped with a crispy vegan bacon alternative, king oyster mushrooms and fresh coriander cress, the dish was inspired by a trend started in Japanese noodle bars that gained traction on TikTok.

Tacomama meanwhile, is inspired by the flavours of Mexico. Built around a crispy open gyoza wrapper in place of a traditional taco shell, the dish is topped with teriyaki mushrooms, Korean-style sweet potato mash, mixed leaves, vegan mayonnaise and pomegranate.

Both dishes are available for a limited time from 5 January across UK stores.

🍔 Juicy Marbles Umami burger 🍔

Juicy Marbles has created what it calls the ‘ultimate veggie patty’ with its new Umami Burger, a new high-protein burger made with a whole-food-forward ingredients list.

Designed for convenience and flexibility, the patty can be fried in five minutes, and is made with ‘wholesome’ ingredients, including quinoa, flax, miso, fermented Koji barley and seitan. A single 100g patty delivers 22g of plant protein, 5g of fat and 179 kcal.

The Umami Burger, priced at £4.95 for a pack of two patties, is available now in Tesco stores across the UK.

🍓 Bol’s new fruity power shakes 🍓

In terms of what is new in the beverage aisle for Veganuary, Bol has expanded its PowerShakes range with new banana and strawberry variants.

The banana power shakes are made with real banana, dates and almond butter, while the strawberry combines strawberries, oats and vanilla, and builds on the success of the range’s blueberry option, which launched in November last year.

Delivering over 25g of plant-based protein, 9g of fibre and 25 vitamins and minerals, as well as being naturally low in sugar and free from artificial sweeteners, preservatives, gums and emulsifiers, the Bol Power Shakes offer a functional RTD format to cater to busy consumers.

🥗 Cauldron’s Express Tofu Range 🥗

Cauldron Foods has launched a new four-strong tofu range, Express, aimed at delivering big flavour with zero fuss as part of its Veganuary line-up.

Available from Tesco, the range claims to be the ‘fastest tofu on the market’, cooking in just five minutes and pre-seasoned for convenience.

Included in the line are two Marinated Tofu Pieces products in Asian inspired flavours. Positioned as an ideal addition to sitr fries, wraps and salads. The pre-prepared pieces come in Teriyaki r Ginger & Garlic – a revamp of Cauldron’s existing Marinated pieces range.

Also available are two Grillable Tofu products that are ‘built for heat’ in an extra firm and pre-marinated format, suitable for grilling, griddling or barbecueing, available in Oregana & Thyme or Smoky BBQ varieties.

The Pieces are priced at £2.75 per 160g, while the Grillable products are £2.30 per 180g block.

🍗 Meatless Farm’s new crispy nuggets 🍗

Despite all the drama going on around Meatless Farm’s parent company separating from the Vegan Food Group, it still found time to expand its range for 2026 with a brand new frozen Crispy Nuggets product, as well as a revamp of its Signature Burger product.

Both launches target existing plant-based shoppers and those trying it out for the first time as part of Veganuary, looking for something convenient and fully plant-based in the frozen section.

The nuggets retail at an RRP of £2.95 for a 500g bag and are available in Sainsbury stores, while the reformulated Signature Burger will retail at £3.25 per pack of two in Asda.

🥥 Coconut-based creamers from Malk Organics 🥥

US plant-based beverage brand Malk Organics has unveiled a line of coconut-based creamers available in three flavours this month.

The Vanilla Coconut Milk Creamer offers a clean label take on classic vanilla options; meanwhile Sweet Cream Coconut Milk Creamer offers notes of cream and sugar, while the Unsweetened Coconut Milk Creamer contains no sugar in an original flavour.

Each flavour has been formulated for a smooth and ‘barista-worthy’ pour designed to pair well with any coffee. The range is available at select retailers across the US now.