British plant-based food and beverage brand Bol has expanded its range of nutritionally complete meal shakes with two new flavour varieties, banana and strawberry.
The Bol Power Shakes line was newly reformulated last year, and has now seen an extension in time for Veganuary. The brand noted rapid growth in the functional foods category, with RTD nutritionally complete beverages increasingly used as breakfast and meal replacement options by busy consumers.
Bol’s new fruit-led variants are now available this month, exclusively via the brand’s website ahead of wider availability on Amazon.
The banana Power Shakes are made with real banana, dates and almond butter, while the strawberry recipe combines strawberries, oats and vanilla. They build on the success of the range’s blueberry SKU, launched in Tesco in November.
Banana and strawberry remain two of the most familiar and best-performing flavours in the UK, with strawberry a leading flavour in functional beverages and banana demonstrating high repeat rates in the category.
The shakes deliver over 25g of plant-based protein, 9g of fibre, and 25 vitamins and minerals, as well as being naturally low-sugar and free from artificial sweeteners, preservatives, gums and emulsifiers.
Bol said it aims to differentiate itself within the nutrition shakes category by using whole food ingredients rather than powdered formulations and additives.
Toni Ehrnreich, head of brand and marketing at Bol, said: “Our shoppers have been asking for more fruit-first flavours, with breakfast being a key consumption occasion. These launches allow us to bring more familiar flavour cues into the Power Shakes range while staying true to our whole food approach.”


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