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UK plant-based recipe kit company Grubby has partnered with meat alternatives specialist This as part of its new Plant Points menu.


The menu features a range of dishes that celebrate plant diversity, packing in up to 15.25 ‘plant points’ each. The aim is to enable consumers to hit the ‘gut health gold standard’ of 30 different plant types per week, supporting a healthy and diverse microbiome.


Dishes feature ‘superfood’ ingredients such as miso, cavolo nero, chickpeas, fermented pastes and seeds. Each recipe is rich in natural sources of protein, fibre and healthy fats.

Among the range includes This’ recently launched Super Superfood block, featured in Grubby’s Superfood Barbacoa Bowl recipe.


The Super Superfood block is made from a blend of shiitake mushrooms, fava beans and seed varieties, high in prebiotic fibre and iron as well as protein. The Barbacoa Bowl recipe offers 15.25 plant points.


Martin Holden-White, founder of Grubby, said: “The science around plant points is undeniable, and our customers are already smashing their weekly targets, but our new Plant Points range takes the power of plants to another level: flavour-first, gut-friendly and genuinely exciting to cook and eat”.


He added: “We’re especially proud to be the first recipe kit to bring This Super Superfood into UK homes. These aren’t just on-trend ingredients –  they’re part of a smarter, more sustainable way to eat and we’re excited to share them with our customers.”


Other recipes launched as part of the new Plant Points menu include Beetroot Hummus Bowl with Roasted Chickpeas, Orange & Rocket; Teriyaki Aubergine Donburi Bowl; Seed-Crusted Tofu, Orange & Green Bean Noodle Salad; Sticky Mushroom & Miso-Peanut Butter Noodles and more.

Grubby collaborates with This as part of new Plant Points menu

Melissa Bradshaw

14 July 2025

Grubby collaborates with This as part of new Plant Points menu

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