Warrior has expanded its range of creatine offerings with a new Creatine Gummies product, available at 164 Morrisons stores across the UK.

The listing follows the strong retail performance of the sports nutrition brand’s broader product range, sitting within Morrisons’ healthcare aisle and marking an expansion of Warrior’s partnership with the supermarket.

The gummies have been developed to offer over 3g of pure creatine monohydrate in an on-the-go format. Warrior noted that this responds to growing demand for convenient ways for consumers to integrate creatine into their daily routines.

Creatine is rising in popularity across a broad range of shoppers, with the gummies offering a quick and easy option that sits alongside the brand’s existing powder format – which Warrior reported strong performance for in Morrisons.

Each tub of gummies provides a 30-day supply. The gummies contain zero sugar and are vegan-friendly, aligning with demand for cleaner-label and lifestyle-led nutrition.

Warrior acknowleged that many gummy supplements on the market fall short of active ingredient levels, confirming that its gummies are HPLC-tested and independently verified by third-party laboratories Precision Analysis and A&T Global. The testing confirmed potency of 24-27g of creatine per 100g, with no deviations.

Kieran Fisher, Warrior’s founder and CEO, commented: “The demand for creatine right now is unlike anything we’ve seen before. It’s evolved from a niche gym supplement into one of the biggest ingredients in health and nutrition, and the consumer buying into the category today is far broader than it was even two years ago.”

FoodBev explored this broadening of the market in its most recent cover feature, highlighting how awareness is growing of the wider benefits of creatine supplementation beyond sports, tapping into trending areas such as women’s health and longevity.

“The response to our wider creatine range has been incredible, so expanding further with Morrisons is a huge milestone for the brand,” added Fisher. “This launch is about making creatine more accessible to everyday shoppers by offering a format that feels approachable, enjoyable and easy to use consistently.”

Warrior Creatine Gummies are available in Morrisons stores and online, priced at £20 for 30 servings.