UnButter, a Canadian vegan butter brand, aims to provide a disruptive new innovation for the plant-based category with the launch of its shea-based, allergen-free product.

Brand founder Vivian Villa believes the product has potential to appeal to all consumers due to its taste, as well as being free from common allergens and high in healthy fats. It brings shea – a fat extracted from the nuts of the shea tree, commonly used in hair and skin care products due to its hydrating properties – to the dairy alternative category in what is claimed to be a market-first.

The shea-based butter offers a creamy and versatile dairy-free option that can be used across multiple use occasions, from cooking and baking to spreading on toast. It is debuting in three flavour varieties: Lighty Salted, Salted, and Herb + Garlic.

Commenting on the launch, Villa said: “We’re thrilled to introduce UnButter to Healthy Planet customers across Ontario. This partnership means more people will have the opportunity to enjoy a plant-based butter alternative that doesn’t compromise on taste or texture, that is wonderfully high-fat due to the shea base.”

UnButter is rolling out at Healthy Planet stores across Ontario, Canada. The brand is participating in a series of in-store sampling events throughout the month, giving consumers the chance to try the butter alternative before purchasing.