Beyond Meat has announced a milestone update: its entry into the beverage category with the launch of Beyond Immerse, a new line of pea protein drinks.

The move, marking the alt-meat giant’s first expansion out of meat substitutes, comes amid the plant-based F&B industry’s ongoing shift away from meat imitation products and into more veg-led protein formats.

In a major diversification of its portfolio that reflects this wider transition, the brand has tapped into the protein drink boom with the launch of its new line, which also responds to the growing demand for multifunctional nutrition products.

The Beyond Immerse line contains a combination of clear pea protein, fibre from tapioca, antioxidants and electrolytes designed to replenish the body. It makes its debut in three flavours: Peach Mango, Lemon Lime and Orange Tangerine.

Each flavour comes in two protein options – 10g of protein per 355ml, providing 60 kcal per can, or 20g of protein per 355ml, providing 100 kcal. The drinks all contain 7g of fibre to support gut health, as well as vitamin C for immune function and zero sugar alcohols or GMO ingredients.

The alt-meat maker announced a move into its next phase of innovation last summer as it teased the launch of a more ambigious 'Beyond Ground' savoury protein product, with founder and CEO Ethan Brown also hinting at an upcoming move into subcategories like sports nutrition.

Commenting on the new line, Brown said: “With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line”.

“Our intent is simple: immerse the consumer in the remarkable nutrition of plants – from protein to fibre, with the addition of antioxidants and electrolytes – all in a single refreshing and satisfying 12 fl oz drink. Beyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health and immune function, so that whatever the goal is, consumers can Go Beyond.”

The new line will be available for a limited time exclusively online via its Beyond Test Kitchen website, where the brand provides early access to new product innovations.