Ecotone-owned brand Whole Earth has introduced a limited-edition protein crunch peanut butter in the UK.

The new offering contains crunchy pea protein pieces added to provide 10% more protein than regular crunchy peanut butter, giving it a ‘high in protein’ claim.

Whole Earth Protein Crunch is made from natural ingredients with no added sugar. It features whole roasted peanuts with skins on, combined with crispy pea protein pieces.

Nicola Turner, Whole Earth’s brand controller, said: “While two-thirds of shoppers understand the benefits of eating more protein, peanut butter is still considered more of a treat…Great starts to the day begin with a breakfast that delivers both high protein and fibre and no sugar – which is just what you get with Whole Earth Protein Crunch.”

Whole Earth Protein Crunch is available at Morrisons stores nationwide for £3.99 per 340g jar.

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