UK functional beverage brand Unconform is introducing three new vegan RTD cold brew coffee drinks, containing functional ingredients for wellness benefits.

The new beverages combine oat milk with Arabica beans and functional additions such as nootropics – ingredients that are believed to support cognitive health benefits including improved mood, focus and sleep.

They will be available in three varieties: Flat White with ashwagandha, ginkgo bilboa and vitamin B12; Salted Caramel Latte with inulin and turmeric; and Mocha with niacin and biotin. The Flat White seeks to improve focus and concentration, while the Salted Caramel is designed to support the gut and the Mocha to bolster hair, skin and nail health.

Unconform said that cold brew – a £10 million drinks category in the UK that is predicted to climb to beyond £29 million by 2027 – is seen by many consumers as a ‘natural, classier and more sophisticated’ alternative to mass market energy drinks and sugary iced coffees.

The category ‘does not rely on sugar to showcase the complex nuances of coffee,’ the brand said, noting its popularity with younger coffee-appreciating audiences looking for an energy boost throughout the day or an evening alternative to alcohol.

Yusuf Amanullah, founder of Unconform’s owner Impact Coffee, said: “Although our first foray into cold brew coffee [with Impact Coffee] proved very successful [and] quickly gained traction online, within top-end delis, convenience stores and even blue-chip retailers like Holland & Barrett; we knew that this was merely the opening salvo within cutting-edge cold brew innovation”.

He added: “Unconform identifies the scope for supercharged cold brew beverages to go the extra distance as the perfect host for beneficial vitamins, spices and plants to create oat milk coffee with authentic wellness upsides”.

The drinks are launching in May 2025 in a 250ml can format, with an RRP of £2.49.