Sweet Freedom has introduced a chocolate caramel-flavoured product to its range of plant-based spreads, as well as a brand-new line of RTD functional beverages.
The Choc Pot Caramel joins Sweet Freedom’s existing spreads and syrups, launching in selected Asda stores across the UK this month. It is naturally sweetened with only fruit (apples and carob), containing no refined sugar or artificial sweeteners and flavours.
Like the brand’s existing Choc Pots, it contains no palm oil and is made without the 14 major allergens, aiming to bring a healthier and more ethical chocolate spread to consumers.
Additionally, the brand is entering the functional drinks space for the first time with a brand-new line of sparkling waters this May under the name Sweet Freedom Fizz.
Available in four flavours, the canned drinks are low-calorie (less than 20kcals per can) as well as being free from artificial flavourings, colourings and sweeteners. They also contain cocoa juice as a natural sweetener, described by the brand as an industry-first in the UK market.
Lime & Mint flavour contains guarana and kola nuts, both high in caffeine, to provide a natural energy boost and promote vitality, mental focus and alertness. Raspberry & Cranberry aims to support immunity, skin health and digestion with its inclusion of the vitamin C-rich acerola fruit. Mango & Mandarin contains schisandra berry to support nervous system functioning and decrease stress while improving focus.
Finally, Pineapple & Coconut offers a rich source of vitamins and minerals with a blend of ingredients that includes dandelion leaves, thought to have anti-inflammatory and diuretic properties. Baobab is also included, rich in vitamin C, fibre and antioxidants for enhanced digestion, gut health and wellbeing.
Sweet Freedom’s co-founder, Deboray Pyner, commented: “Artificial sweeteners and ingredients have always been a no-go for us, and when we discovered the potential for sustainable cocoa juice as a natural sweetener, we were eager to be the first to bring it over to the UK. This is the part of the cocoa bean which usually gets discarded, so using it means the farmers we work with now get paid for an extra part of their harvest.”
“In terms of how we retrieve this unique ingredient – the cocoa pods are collected and pressed in innovative mobile solar-powered factories to extract their light fruity juice. Then, through blockchain technology, the farmers are fairly compensated, and their beans are returned to them to continue their processing for the cocoa industry (which we use in our chocolate products).”
Choc Pot Caramel has begun rolling out at Asda stores, while the Fizz range will debut via Sweet Freedom’s website on 3 May.
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