Austrian food-tech start-up Revo Foods has launched The Prime Cut, described as a ‘new kind of functional food designed for performance and longevity’.

According to the company, The Prime Cut does not seek to replicate the taste of animal meat, focusing instead on targeted nutritional benefits for health-driven consumers.

Like Revo Foods’ other products, The Prime Cut is made from mycoprotein, a naturally fibrous protein made from filamentous fungi and offering a complete amino acid profile. It has high protein bioavailability while being low in carbs and cholesterol, requiring minimal processing and retaining nutritional quality thanks to its natural structure.

What sets The Prime Cut apart from Revo’s other offerings, however, is its focus on functionality. The company said it is moving away from mimicking with the new product, which targets consumers who ‘want to eat smarter and feel better,’ rather than directly appealing to vegans or meat eaters.

Microalgae oil is added to provide a daily source of omega-3 fatty acids in one serving, with the addition of key vitamins such as folic acid, B6 and B12 to support cognitive and metabolic functions. Fibre content has also been boosted to improve digestion and gut health, while the fungi protein’s natural umami flavour adds to the product’s taste profile.

Revo said its patented 3D extrusion process, which avoids the high-heat treatment common in other food manufacturing methods, helps to maintain the integrity of delicate micronutrients.

Niccolò Galizzi, head of food-tech at Revo Foods, said: “Most plant-based products still live in a ‘meat vs vegan’ world. We wanted to move beyond that, by stopping copying and starting creating.”

“The Prime Cut isn’t here to replace steak – it’s built to fuel people who want to live longer, think clearer and move better. We believe the next generation of food shouldn't be about replacement, it should be about enhancement.”

The product has now begun rolling out in collaboration with Billa, Gurkerl.at, Prokopp and other selected retailers across Europe. It marks a milestone for the company as its first product to stand alongside functional foods, such as protein snacks, rather than traditional plant-based meat alternatives.