Impossible Foods is giving consumers in New York an exclusive preview of its new innovation, Impossible Beef Hot Dogs, on Saturday 16 December.

The plant-based meat company will be serving up its latest development in a limited pop-up, available for one day only this weekend in Manhattan, New York City.

It marks the first taste of the new product, which promises a ‘fresh but familiar take on the classic American hot dog’. It is set to launch in restaurants and grocery stores next year.

According to Impossible, its new hot dog offers a similar cooking and sensory experience to traditional animal beef hot dog, but outperforms the animal-derived version on several nutritional key metrics.

The product is claimed to contain 50% less total and saturated fat than a leading brand of animal beef hot dog serviced in restaurants, in addition to featuring 12g of protein and zero cholesterol. It also contains no added or synthetic nitrates or nitrites, instead only using those naturally occurring in cultured celery powder.

Peter McGuinness, CEO and president of Impossible Foods, said: “Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It’s long been a priority to add them to our product portfolio”.

He added: “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s really no compromise when you choose Impossible products.”

Impossible Hot Dogs mark the seventh new product to be released by the brand in the last 12 months. Other recent launches include the Impossible Indulgent Burger and leaner Beef Lite in the beef category, while Spicy Chicken Nuggets and Patties have been introduced to the company’s chicken alternative portfolio.

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