California-based imitation meat maker, Impossible Foods, has unveiled the newest additions to its plant-based chicken portfolio.
Impossible’s Spicy Chicken Nuggets, Spicy Chicken Patties and Chicken Tenders all contain 10-12g of protein per serving.
The new ‘spicy’ varieties feature a blend of spices that adds a kick to the brand’s original meatless chicken recipe.
All three products will be available in the frozen aisle at select retail locations from this month, with a nationwide rollout to follow.
The launch doubles the size of Impossible’s plant-based chicken offering to include a total of six products.
“Our chicken products caught on fast with consumers, and they’ve served as a successful entry point to our brand,” said Sherene Jagla, chief demand officer at Impossible.
“In retail, our original nuggets are leading the plant-based chicken category in dollar sales, and in foodservice, consumers prefer them to animal chicken nuggets.
“We’re excited to expand on the platform’s success, and we expect this category to continue to be valuable for our brand.”
© FoodBev Media Ltd 2024
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