Impossible adds new leaner option to plant-based beef line-up

Impossible Foods has introduced a leaner version of its flagship plant-based beef product.

The company claims that Impossible Beef Lite contains 75% less saturated fat than conventional lean mince, while providing 21g of “high-quality” protein. 

The new offering is said to taste and cook like its animal counterpart and can similarly be used to make tacos, chilli, stir-fry, soups, lasagne and more.

With no trans fat or cholesterol, the meat-free mince is a good source of fibre, iron, B vitamins, zinc and potassium.

The introduction of Impossible Beef Lite marks the fourth product launch from the meat alternatives giant this year, following the release of a raft of plant-based chicken innovations last month. 

“We’re constantly working to compete with beef in all of the ways that matter to consumers, including on nutrition,” said Peter McGuinness, president and CEO of Impossible. 

“A lot of health-conscious fans and shoppers are looking for a plant-based beef option that’s high in protein and nutrients with even less fat, and Impossible Beef Lite is our solution to that.”

The latest addition to the Impossible Beef line-up is already available in the fresh meat aisle of select US retailers, with a nationwide rollout planned for the coming weeks.