Heura Foods has launched Tex Mex Chunks, a high-protein and additive-free meat alternative designed to offer the traditional flavours and aromas of Mexican cuisine.

The company, based in Barcelona, Spain, is planning to launch five new products this year with a focus on clean label and nutrition.

Its new Tex Mex Chunks are the latest addition to its existing Chunks range, which currently includes original and Mediterranean-inspired variants. The launch responds to growing interest in Mexican food, the consumption of which has increased by 30% in volume and 39% in retail sales value according to Kantar.

The product is high in protein, providing 27% of the daily protein intake per serving, and offers a source of fibre and vitamin B12. It is also additive-free, catering to demand for more minimally processed plant-based alternatives.

Marc Coloma, CEO and co-founder of Heura Foods, said: “At Heura, we continue to push for foods with a greater impact on our health and the planet, so we can enjoy every day. Our Chunks, which are the best-selling product in the category, together with the growing trend of Mexican cuisine, have led us to create an alternative that responds to what consumers want: nutrition, sustainability, and a delicious experience.”

He added: “With this new launch, we take another step forward in transforming the food industry, challenging its limits and ensuring that there are more and more options that place consumer health at the centre, without sacrificing the experience and enjoyment of their favorite dishes”.