Dr Praeger’s Sensible Foods has launched a brand new product line, Veggie Fries, described as “feel-good fries” packed with a full serving of vegetables.
The frozen food company said the launch aims to further its mission of making healthier living more delicious, making it easier for Americans to consume vegetables while still enjoying their favourite foods.
The Veggie Fries come in two flavour varieties, California Veggie Fries and Cauliflower Broccoli Veggie Fries. California Veggie include carrots, peas, green beans and cooked quinoa, while the Cauliflower Broccoli Veggie Fries contain cauliflower and broccoli with cooked navy beans. Both flavours are made with a variety of spices including cumin, chilli and garlic powder.
Joe Wilbeck, brand marketing director at Dr Praeger’s said: “Our consumers trust Dr. Praeger’s to deliver delicious products made with clean ingredients and real vegetables. With the launch of Veggie Fries, we are excited to be the first and only frozen fry in the market that offers consumers a full serving of vegetables.”
Veggie Fries are certified vegan, gluten-free, kosher and non-GMO project verified. They are available at select Target stores in the US as well as Giant Foods, Hannaford, Albertsons and Giant Eagle.
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