Cauldron Foods is rolling out several new products across various UK supermarkets, alongside a full rebrand and suite of new packaging.

The new products joining Cauldron’s range include Spinach and Carrot Veggie Bakes, and Pumpkin and Caramelised Onion Veggie Bakes – both priced at £2.75 per 200g. They will be available from 4 April in Asda stores, followed by Tesco and Waitrose.

Additionally, an extra firm tofu NPD will join Cauldron’s existing range, which includes firm tofu as well as classic falafels and sausages. The new tofu will debut in Asda from 8 April, followed by Sainsbury’s stores.

Cauldron’s rebrand, including a new packaging design, aims to encapsulate the vibrancy and nutrition of the plant-based ingredients used in Cauldron’s products with bold and colourful branding.

Gill Riley, consumer director at Cauldron Foods, said that there is a huge opportunity for growth in the plant-based channel, commenting: “Our goal is simple. We’re here to reignite the brand and capture the imagination of our nation’s plant believers and plant-curious.”

Riley added: “Taste has always been key when it comes to food. Shoppers shouldn’t settle for less in plant-based, where historically some brands haven’t got it quite right. The category has an opportunity to reinvent itself after months of scrutiny, and we’re ready to set new expectations with existing and new shoppers.”

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