UK tempeh brand Better Nature has expanded its range with the addition of a Mediterranean Tempeh block, launching at Ocado.

The pre-seasoned Mediterranean-inspired block is designed to provide a convenient addition to dishes like summer salads and pasta dishes, as well as for barbecue occasions.

It contains 44g of protein per pack and a firm, juicy texture. Tempeh also contains a good source of fibre and prebiotics, tapping into increasing demand for gut-friendly products thanks to its fermented nature. It also provides a source of iron.

Better Nature said it is targeting meat-eaters looking for healthy protein swaps with the launch, noting that gut-friendly proteins are creating new opportunities for category growth.

Elin Roberts, co-CEO and co-founder of Better Nature, said: “Gut-friendly protein is hot right now, fuelled by social media and the shift away from UPFs”.

She added: “With consumers prioritising protein as part of a healthier lifestyle, we’re starting to see a shift away from so-so proteins like chicken (that offer nothing but protein) and towards more nutritious proteins like beans and tempeh, which are also packed with gut-friendly fibre and prebiotics”.

The new Mediterranean Tempeh is rolling out via Ocado this month with an RRP of £3 per 220g pack.