New food brand ōForest is launching into the UK market with a portfolio of “superfood” products made from the Madhūka flower.

The Madhūka flower is described by ōForest as having a nutty, caramel-like taste and rich nutritional benefits. While already “legendary” in the communities local to where the Madhuca Longifolia tree is found – the forests of India, Nepal, Myanmar and Sri Lanka – ōForest said the natural superfood could “take the UK by storm.”

Products span multiple categories under the ōForest brand and include Nibs, Powders and a range of five Teas. All products are organic, gluten-free and vegan and include vitamins and minerals such as potassium, manganese and vitamin B3.

Madhūka Nibs are crunchy in texture and suggested as a snack or topping for breakfast dishes, yogurts and desserts (RRP £6.95 per 100g bag) while the Madhūka Powder can be added to drinks, smoothies and porridge (RRP £8.95 per 125g bag).

The Madhūka Teas are available in five flavours – Space, Water, Earth, Fire and Air – and are caffeine-free (RRP £7.95 per 18 tea bags). They include flavours of cinnamon, peppermint, ginger and lemon.

Co-founder Meera Shah said: “ōForest has been created as an umbrella brand for sourcing unique ingredients from the world’s forests and creating exciting new products that are good for you, good for local communities and good for the planet, with sustainability at its core”.

Shah added that the Madhūka superfood possesses many health properties that local people have benefitted from for thousands of years, particularly in Ayurvedic medicine.

ōForest said it is working in partnership with local farmers to source the Madhūka, which is hand-harvested and sun-dried before being roasted to intensify the flavour. For the production of Madhūka, ōForest has designed and developed harvesting nets that it claims quadruple productivity, helping local farmers and their communities as well as reducing wastage and ensuring better product quality.

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