US breakfast foods maker Purely Elizabeth has launched a new Protein Oatmeal range in the US, expanding its portfolio of granola and oat-based products.

UK hot chocolate, syrups and spreads brand Sweet Freedom has launched Choc Pot Hazelnot, a plant-based and nut-free alternative to popular chocolate hazelnut spread products.

US food and beverage brand Laird Superfood has expanded its range of functional products with the launch of six new organic mushroom powders.

Hippeas, a player in the plant-based snack sector, has introduced its latest product, Cheezy Cheddar Pops.

Plant-based and free-from chocolate brand Nomo has launched two brand-new chocolate bar varieties into UK supermarkets: Salted Popcorn and Birthday Cake.

US plant-based snack brand Nature’s Bakery has added two new flavours to its soft snack bar line-up, launching into US retail over the coming weeks.

In this instalment of Start-up spotlight, we speak to Jac Chetland, co-founder of plant-based, high-protein and zero-sugar cereal brand Surreal.

Spanish plant-based start-up Heura Foods has secured a €20 million loan from the European Investment Bank (EIB).

The next wave of plant-based innovation is in full swing, featuring cleaner labels and functional ingredients. Here's a round-up of some of our favourite product launches from April 2025...