UK-based brand Sweet Freedom has expanded its syrup portfolio with the launch of Choc Shot Cherry, a new product designed to bring dessert-inspired indulgence to everyday food and drink occasions.

Positioned at the intersection of health-conscious consumption and comfort-driven flavour trends, the latest addition to the Choc Shot range draws on the enduring appeal of Black Forest gateau.

The syrup combines rich cocoa notes with sweet cherry undertones, targeting consumers seeking both familiarity and permissible indulgence.

The launch reflects a growing shift toward co-creation in product development. According to the company, the flavour concept was selected through a consumer vote and brought to market within just three months, highlighting increasing demand for agile innovation cycles in the food and beverage sector.

Choc Shot Cherry is naturally sweetened with fruit and formulated without refined sugar, artificial sweeteners or additives. The product is also vegan and plant-based, aligning with ongoing growth in free-from and flexitarian categories. It's added fibre content further supports its better-for-you credentials.

The syrup is designed as a versatile ingredient across multiple consumption occasions, including beverages such as coffee and milkshakes, as well as breakfast and dessert applications like pancakes, yoghurt and ice cream.

Choc Shot Cherry is available direct-to-consumer via the company’s website, retailing at £3.90, and joins an established line-up of flavoured syrups within the Choc Shot range.