Aloha has introduced a limited-edition Key Lime Protein Bar as the plant-based snack brand looks to capitalise on growing consumer demand for citrus flavours and clean-label nutrition products.

Available exclusively through ALOHA’s website for a limited spring release, the new bar contains 14g of protein, 10g of fibre and four grams of sugar, while featuring a short ingredient list centred around real key lime, brown rice crisps and sunflower butter.

According to the company, the bar delivers a creamy citrus flavour combined with a subtle graham cracker-style crunch, with no artificial ingredients or additives.

The launch comes as lime and citrus flavours continue to gain momentum across the food and beverage industry.

Aloha cited data from Mordor Intelligence showing the lime flavour segment is among the fastest-growing categories in food and beverage, while health and wellness concerns remain a major driver of purchasing decisions for consumers.

Brad Charron, CEO of Aloha, said: “We're not in the business of making things that sound good on paper. Key Lime had to earn its place, real ingredients, real protein and fibre and a taste that actually delivers craveability. If it doesn't clear that bar, we don’t launch it.”

The launch also reflects continued innovation within the high-protein snacking category, where brands are increasingly combining indulgent flavour profiles with nutritional claims such as high fibre, low sugar and plant-based formulations.

Aloha said the Key Lime Protein Bar is produced using whole food ingredients and aligns with the company’s broader positioning around organic, plant-based nutrition.

Founded as an employee-owned business, Aloha produces a range of USDA Organic protein bars and nutrition products sold through major US retailers, including Whole Foods, Walmart, Target, Kroger and Sprouts, as well as online channels including Amazon and Thrive Market.

The company has also gained recognition for its sustainability credentials, operating as a certified B Corporation and Climate Neutral Certified brand.