General Mills’ Lärabar snack bar brand has expanded its offering to include Lärabar Protein, debuting in three flavour varieties.

The new protein bars offer a soft and chewy texture, containing 10-12g of plant-based protein per bar and designed to feel ‘like a treat, not a chore’.

Each flavour variety is inspired by offerings already enjoyed by fans of the brand, and is made with creamy nut butter, peanuts and almonds. Peanut Butter Chocolate adds a chocolatey twist, Cinnamon Nut offers a warm cinnamon flavour, and Lemon is described as ‘refreshingly tart and tangy,’ bringing citrusy, zesty notes.

The range is vegan, gluten-free and made with non-GMO ingredients. It is designed to provide a convenient and nutritious on-the-go snack for all occasions, and debuts in single bar format as well as multipacks of five.

Scott Baldwin, VP and business director for Bars at General Mills, said: “People want more protein, but they don't want to compromise on taste or quality. "So, we challenged ourselves to make a protein bar that truly tastes like Lärabar, taking everything you love about the original and adding the protein you want.”