UK plant-based brand This has unveiled a brand-new product line, This Is Super Superfood, made with fava bean protein, seeds and vegetables.

The brand is best-known for its range of hyper-realistic meat alternatives, such as This Isn’t Chicken. However, alongside shifting consumer preferences for natural, whole food-based products and cleaner labels, it has broadened its offering to include the new This Is Super Superfood range, described as its most ‘deliciously nutritious and versatile’ product line to date.

The range includes the ‘Super Block,’ a high-protein plant-based block claimed to contain 30% more protein than a typical tofu block of the same weight. It also includes a marinated pieces product, featuring cubes pre-prepared with a lemon and herb marinade.

This’ ‘Superfood’ blend contains pumpkin, flaxseed, hemp hearts and chia seeds, as well as shiitake mushrooms and spinach, alongside fava bean protein. It offers 18g of protein per 100g, with the mushrooms offering a firm texture and natural umami flavour. It is also high in fibre and offers a source of iron and omega-3.

According to This, both the block and the cubes are versatile and well-suited to many dishes including stir-fries, curries, pasta and ramen dishes, able to hold their texture well when pan-fried.

Luke Byrne, innovation director at This, commented: “Our innovative superfood technology harnesses the natural synergy of beans, seeds and mushrooms to create an entirely new plant-based texture. At its core, we use fava bean protein as the primary source of protein, blending it with shiitake mushrooms, celebrated for their rich umami depth and unique texture. To further enhance the sensory experience, we incorporate selected seeds that add layers of complexity and mouthfeel.”

He added: “This cutting-edge approach allows us to craft a next-generation plant-based protein – one that is not only nutritious but also elevates texture and taste to unprecedented levels. This is a perfect example of how, with the right approach, simple ingredients can be transformed into something truly innovative.”

Mark Cuddigan, CEO of This, explained that the brand’s line of meat-mimicking products will still be available, while the new line offers more options for consumers.

“The future for the plant-based category is about creating something for everyone, whether you’re a meat-lover, flexitarian or fully plant-based,” he said. “So whether you want meat-like texture or whole food protein, we’ve got you covered.”

The This Is Super Superfood range launches via Tesco and Ocado on 28 April, followed by Waitrose on 30 April and Sainsbury’s in May. The Super Block will also be available in Asda in May. Both products are priced at £3.95.