Earthful, a provider of plant-based nutrition supplements and protein products based in India, has closed a INR ₹26 CR (approx. $2.9 million) funding round.

The company, which is headquartered in Hyderabad, India, was established in 2020 by sisters Sudha and Veda Gogineni. Centered around healthy living and wellbeing, its mission is to improve nutrition across India by developing clean label supplements made with plant-forward formulas.

Earthful’s successful funding round was led by venture capital firms V3 Ventures and Fireside Ventures.

The capital raised will support the company in growing its teams in Hyderabad and Mumbai, expanding its portfolio of women’s health innovations – including in the rapidly-growing menopause support segment – and fuelling its nationwide growth.

The business claims to have created India’s first herbal multivitamin for menopausal women, as well as creating a clean label plant-based protein powder made with just six ingredients.

Its products aim to provide a minimally processed alternative to many supplements and protein powders on the market, which the company noted were often filled with additives and artificial ingredients.

In a LinkedIn statement, co-founder Veda wrote: “We hope for a future where more brands are brave enough to ask consumers to read the labels. To question what they’re putting into their bodies. To choose simpler, cleaner options.”

She added: “The mission stays the same: make nutrition less intimidating, using nothing but nature”.

Top image: © Earthful