Dairy-free cheese brand Violife has launched ‘Cheddarton’, a plant-based cheddar alternative aiming to provide a more “mature” flavour.

The new Cheddarton product aims to deliver “a delicious taste experience that consumers would expect from its conventional dairy counterparts”.

Violife said the product’s crumbly and creamy texture makes it a versatile choice for a wide range of culinary creations. It can be sliced, melted, crumbled or grated, to be incorporated into various dishes including sandwiches, salads or pasta recipes.

Made with coconut oil and fortified with vitamin B12, the cheddar alternative is free from the top 14 allergens including dairy, soya, gluten, lactose and nuts as well as preservatives and is non-GMO.

Jess Millner, senior brand manager at Violife, said: “Our new plant-based Cheddarton is the result of extensive research and development – with consumers at the heart of it – aimed at providing cheddar lovers with a delicious alternative that aligns with their values and dietary choices. We’re proud to be leaders in this category as we aim to bring more choice and variety to consumers that deliver against their expectations.”

Cheddarton is available now at Tesco, Sainsbury’s, Morrisons and Asda stores across the UK (RRP £2.75). It will expand into further retailers later in the year.

#plantbasedcheese #UK #Violife