US dairy alternatives brand Tofutti has partnered with vegan restaurant group Greens and Grains to launch a new plant-based tzatziki sauce.

The sauce is made using Tofutti’s sour cream alternative as a base. It will be featured in several Greens and Grains menu items, including their gyros and falafels, as well as part of a side dish served with pita bread.

While Greens and Grains owner Lambros Psounos had already been using Tofutti’s sour cream alternative as the base for his homemade tzatziki, the restauranteur needed a larger-scale solution to meet growing demand following the opening of new locations.

He worked closely with Tofutti’s food development team to scale the sauce for greater production. Inspired by the collaboration, Tofutti said it now plans to release its own branded tzatziki dip into retail as part of its expanding Better Than Sour Cream dips line, which already includes options such as French onion, garden cucumber and guacamole.

Tofutti’s chief executive and financial officer, Steven Kass, commented: “Greens and Grains is a respected and fast-growing vegan brand,” Kass said. “This partnership aligns perfectly with one of our core markets – vegans and vegetarians – and we’re proud to collaborate with a fellow New Jersey business.”

Top image: © Greens and Grains