British meat alternatives brand This has unveiled a new ready-to-eat product line, This Isn’t Pork Cocktail Sausages and This Isn’t Chicken Deli Pieces.

The brand – which has recently expanded its portfolio to include a whole food-based offering alongside its meat-mimicking products – has been undergoing efforts to enhance both the nutrition and taste of its range, with both new ready-to-eat innovations described as ‘clean label’ and made with ‘recognisable’ ingredients.

Both the cocktail sausages and the deli pieces offer a source of protein and fibre, with no red ‘traffic lights’ on the traffic light labelling system used to show the calorie, fat, sugar and salt content of products front-of-pack.

The cocktail sausages, available in 140g packs, are described as ‘chunky and juicy’ by This, delivering ‘a great texture and bite even when cold’ thanks to the company’s enzyme technology. They are suitable for picnics, lunchboxes, platters and other on-the-go snacking occasions.

Meanwhile, the deli pieces offer cold cut-style chicken chunks and deliver a ‘tender bite’ thanks to This’ culinary approach that recreates the texture of real meat. They are low in saturated fat and well-suited to salads, sandwiches and more.

Mark Cuddigan, CEO of This, commented: “We’ve had our eye on the ready-to-eat category for a while now and that meant using the best technology available to deliver a cold-eating texture that’s actually great to eat. We’re here to make plant-based food that everyone wants to eat – whether you’re plant-based, flexi or just hungry.”