British plant-based food brand This has announced the launch of a new seasonal Chestnut, Mushroom and Caramelised Onion Nut Roast in Tesco stores, available from 8 December for three weeks.

Adding to This’ recently expanded range of whole food-based products, available under the This brand alongside its line of hyper-realistic meat substitutes, the nut roast is made of chestnuts, mushrooms, parsnips, seeds and caramelised red onion chutney.

The brand described the NPD as the ‘perfect festive centrepiece,’ featuring a ‘satisfying bite’ and depth of flavour due to the combination of sweet chestnut and caramelised onion with earthy, savoury mushroom.

The product is freezable and can be cooked in the tray, offering a convenient plant-based centrepiece that also offers a source of fibre. It serves four and is priced at £7.50.

This' launch of a nut roast product aligns with its ongoing introduction of more whole food-based products into its portfolio amid increasing scrutiny over 'ultra-processed' options in the plant-based industry, fuelling demand for more 'natural' products. The brand made its first moves into this space with the launch of This Is Super Superfood this spring, and has since expanded to include a chickpea tofu product among others.

Within its broader portfolio, This also offers a range of roast dinner-friendly alt-meat offerings already available in UK supermarkets, including plant-based alternatives to roast chicken and stuffing, pork sausages, bacon streaks and lardons, pork cocktail sausages, chicken deli pieces and beef pastrami.

Later this month, the brand will also launch a pop-up ‘butcher shop’ initiative in London from 29-30 November, showcasing its plant-based meat portfolio.