UK meat alternatives brand This has unveiled its new product, This Isn’t Roast Chicken and Stuffing, a plant-based roast chicken crown.

The brand said it spent the last 12 months working on the NPD, which is made from a blend of soya and pea protein. It contains stuffing in the middle, topped with a garlic melt and sage sprinkle.

Andy Shovel, co-founder and co-CEO of This, commented: “Up until now going plant-based on a Sunday or in a festive period has been where hopes and dreams go to die. Nut roasts? More like not roasts. We genuinely feel like we’ve fixed it with our new Roast Chicken & Stuffing.”

The innovation joins the brand’s This Isn’t Pork Pigs in Blankets, a limited-edition plant-based alternative to the traditional meat-based festive staple, which returns to shelves for the third year in a row in upcoming months.

Available for a limited time only, the new chicken crown product launches in Tesco on 25 September and in Sainsbury’s on 27 September, serving three portions (RRP £5.95).

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