UK plant-based meat brand This has launched its latest product, This Isn’t Chicken Shawarma, a Middle Eastern-inspired innovation.

The launch builds on the success of This’ recently updated This Isn’t Chicken Pieces recipe, claimed to have achieved the brand’s most authentic chicken-like flavour so far.

This Isn’t Chicken Shawarma is primarily made of soya and fava bean protein, with a blend of spices including smoked paprika, cumin, coriander seed, cassia, ginger, mint and cayenne pepper.

The chicken alternative offers a source of protein and fibre, with a ‘hyper-realistic’ fibrous texture achieved through the company’s extrusion technology. It can be pan-fried and ready to eat within 6-8 minutes.

This’ latest innovation can be found in Asda from 8 April, Waitrose from 1 May and Co-op from 6 May, retailing at £3.30 per 170g pack. It will also be on sale in the Netherlands at Albert Heijn.

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