British functional drinks brand The Turmeric Co has launched what it claims is a first-of-its-kind innovation: a raw turmeric shot containing VeCollal, a plant-based collagen alternative ingredient.

The formulation combines raw turmeric root with the plant-based collagen alternative, which is designed to precisely mirror the amino acid profile of human Type I collagen.

The Raw Turmeric & Pro-Collagen daily shots support the body’s natural collagen production, designed to maintain healthy skin, hair and nails while supporting overall vitality.

Each 60ml shot blends functional ‘superfoods’ including watermelon, beetroot, pomegranate, raspberry, dragon fruit, raw turmeric root and raw ginger root.

This fruity blend is enhanced with zinc, vitamin C and The Turmeric Co’s BioMax Uptake Blend – the brand’s proprietary delivery system designed to optimise the absorption and bioavailability of the functional ingredients in its shots.

Together, the ingredients aim to support normal collagen formation for the healthy function of skin and contribute to the maintenance of skin, hair and nails, as well as reduce tiredness and fatigue.

Unlike bovine or marine collagen, VeCollal provides the exact amino acid building blocks the body uses to form collagen naturally. In clinical studies, it has been shown to improve skin firmness and elasticity, reducing wrinkles by 32.9% and increasing collagen density by 7.7% after eight weeks.

Thomas Robson-Kanu, founder of The Turmeric Co, said: “From the start, our goal has been to create pioneering products that deliver real results. When developing Raw Turmeric & Pro-Collagen, we wanted the most effective, science-backed collagen available, and it had to be clean and natural. VeCollal was the clear choice.”

Robson-Kanu explained that the combination of VeCollal with the uniquely extracted raw turmeric root is what makes the formulation stand out.

“We’ve spent years perfecting a process that preserves the plant’s natural compounds at their most potent, allowing the body to absorb and utilise them effectively,” he added. “By pairing this with nutrient-dense fruits, we’ve created a blend that not only supports skin health but also works holistically with the body. It’s a truly advanced approach to everyday wellness, and I can’t wait for consumers to try it.”

The 420ml Raw Turmeric & Pro-Collagen shot is available now in Sainsbury’s for £6.95, and will launch direct-to-consumer on 3 November via the brand’s website.