UK plant-based yogurt brand The Coconut Collab has introduced a new single-serve strawberry-flavoured protein yogurt.

The ‘creamy and fruity’ yogurt aims to provide an alternative to the range of protein-focused products currently available, which the brand described as ‘often dry and tasteless, highly processed and full of artificial sweeteners and ingredients’.

Strawberry Protein combines coconut- and almond-based yogurt to achieve the brand’s ‘signature cloud-like texture,’ The Coconut Collab said, made with natural ingredients and a sweet strawberry flavour derived from a strawberry compote.

It contains no added sugar, with sweetness from fruit sugars only, and offers 9g of protein (from almond and soya) per pot. It includes nine essential amino acids, as well as live cultures to support the gut.

Anna Dominey, managing director of The Coconut Collab, said: “The Coconut Collab’s Protein Yog has been hit with our consumers, who love that it is a natural way to get protein into their diet without any artificial sweeteners, so we’re thrilled to add a new flavour to the range”.

“Like all our coconut-based yogurts, Strawberry Protein is thick, creamy, has no added sugar and is packed with gut-friendly goodness – plus a boost of protein for a simple, delicious way to up your daily intake.”

The launch follows a brand refresh for The Coconut Collab, which said it is moving away from its previous positioning, rooted in ‘the rejection of dairy,’ and focusing instead on the positives of the brand – such as its ingredient quality, the traditional fermentation techniques used, the infusion of coconut water for natural sweetness, minimal processing, and taste and texture.

“We will always be a plant-based brand and, historically, this has been the main message we have communicated to our consumer base,” said Dominey. “The lightbulb moment for us was just how many of our consumers love us for what we are in our own right – simple, delicious, and natural – and this prompted us to focus more on highlighting these positives, rather than focusing on what we are not.”

The refresh includes a ‘clean’ new look for the brand, which has been rolled out across its entire portfolio.