Strong Roots has added a new product, Crispy Crinkle Fries, into its frozen chips and potato range in the UK.

The crinkle-cut fries will roll out across Sainsbury’s stores from this month, followed by Amazon (RRP £3.75).

They are made using just two ingredients, potatoes and sunflower oil. The chips are gluten-free, vegan and low in salt and saturated fat.

The NPD follows the success of the Strong Roots Crispy Skinny Fries, which the brand reported is now its second-largest and fastest-growing SKU.

Strong Roots displays its climate footprint on front-of-pack, showing all emissions generated from soil to shelf. The carbon footprint of the Crinkle Fries NPD is 1.1kg CO2e/kg.

Sam Dennigan, founder of Strong Roots, said: “We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible”.

“Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio, which continues to grow, and we’re very grateful to have the support of Sainsbury’s to launch them.”

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