UK plant-based food and beverage brand Rude Health has added a new product, Organic Oat Barista, to its line-up of dairy-free milk alternative beverages.

According to Rude Health, the barista oat drink has been in development for four years and creates a “perfect creamy foam” when partnered with coffee, whether made with pods, espresso or filter.

It contains just four ingredients – spring water, organic oats, organic cold-pressed sunflower oil and sea salt. Its high oat content (14%) is responsible for its creamy texture and natural sweetness.

The NPD joins the rest of the Rude Health range from 11 March, available to independents via wholesalers as well as on Ocado and Amazon at an RRP of £2.40 per 1 litre carton.

Camilla Barnard, Rude Health’s co-founder, commented: “With the foundations of the barista category having been laid, there is still significant opportunity for growth. Barista, oat and organic are all growth drivers.”

She added: “The shelf is currently dominated by long ingredient lists with emulsifiers, stabilisers and acidity regulators, and we know consumers are not only looking for great functionality and brilliant taste, but clean deck, organic ingredients. We’ve used our years of dairy-free drink experience to craft what we believe is the ultimate trade up and we can’t wait to hear what our customers think.”

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