Redefine Meat has added a new Shawarma option to its range of meat alternatives in the UK, available via Ocado.

The launch responds to increasing interest in ‘gourmet sandwiches,’ described as an ideal healthy sandwich, pita, baguette, wrap or flatbread filling for summer picnics and beyond.

Sold frozen, the Shawarma product is flavoured with a spicy blend of cumin, coriander, clove, cinnamon, mustard and hints of lamb notes while using only natural, plant-based ingredients. It provides 22g of protein, 4g of fibre and zero cholesterol per serving, while also offering a source of vitamin B12 and being low in fat.

Redefine Meat, headquartered in Israel and also operating from additional facilities in the Netherlands and Germany, created the new Shawarma recipe using its patented additive manufacturing processes alongside AI and machine learning.

These technologies enable the company to rapidly prototype, test and rate new products faster than traditional alt-meat production processes allow, Redefine Meat said in a statement. All of the company’s products are refined through sensory testing with culinary professionals and consumers.

Georgina James, buyer of party food and vegan at Ocado Retail, said: “We’re thrilled to be adding another innovative Redefine Meat product to the Ocado range”.

“Redefine Shawarma is a more sustainable option that delivers on flavour and versatility and we’re confident it’s also going to be a hit with shoppers looking for exciting, plant-based options.”

The new product joins Redefine Meat’s existing Ocado range, which also includes Redefine Flank Steak, Pulled Pork and Beef, Burgers, Mince, Lamb Kofta and Bratwurst. It is priced at £4 and is will roll out from today (29 July).