Glebe Farm Foods’ PureOaty beverage brand has announced the launch of a new Coconut Oat Drink innovation, alongside a refreshed identity for the wider line-up.

Based in Cambridgeshire, UK, Glebe Farm Foods produces its PureOaty range with 100% British oats grown on a family farm, then milled and manufactured locally.

The new Coconut Oat Drink combines British gluten-free oats with real coconut cream, creating what it describes as a ‘naturally creamy’ offering with a subtle coconut flavour.

It is made with just four ingredients – water, oats, coconut cream and salt – and contains no gums, stabilisers, flavours or added sugars, catering to rising clean-label demand in the dairy-free beverage space.

The new addition to the range aims to give consumers a ‘fresh, tropical twist’ on oat drinks, with Circana UK data showing that coconut is the second-largest plant-based alternative in the space, growing volume sales by 3% in the last 52 weeks. Oat leads the way at 4.8%.

The drink can be served chilled, blended into smoothies and shakes, mixed into cocktails and mocktails, or added to coffee, aiming to provide a versatile choice for various everyday usage occasions.

Philip Rayner, MD and co-founder of Glebe Farm Foods, said: “Today’s consumers want more from the food and drink they buy. They’re looking for products that deliver on taste, quality and nutrition, made with simple ingredients.”

“Because we grow, mill and manufacture our oats ourselves, alongside working with trusted British growers, we know exactly what goes into every carton. That control is central to what we do and helps us deliver the quality and consistency our customers know and love.”

The packaging refresh across the line reflects this focus on transparency and British provenance, featuring a new strapline: ‘Delicious oats. Made simply.’

PureOaty Coconut Oat Drink is now available via Amazon and the brand’s website, sold in cases of six for £12.30. The rest of the range is also available at additional locations including Morrisons retail stores and foodservice partners.