Proper Snacks has launched ProperChips, a new vegan and gluten-free range of healthier crisps in three flavour varieties.

The healthier crisps contain 30% less fat and salt than leading ridged potato crisps and are a source of fibre, due to the addition of pea fibre and protein. In line with the rest of the Proper snacks portfolio, the ProperCrisps range is also vegan, gluten-free and free from palm oil.

The lightly fried, ridged crisps are available in three flavours: thai chilli, cheese and onion and flame grilled steak, offering a crunchy snack with less grease and guilt.

The innovation solidifies Proper in the better-for-you space, with 50% of its total product portfolio confirmed to be HFSS-compliant by October.

“We’re proud to offer a healthier twist on the traditional potato crisp. We’ve chosen three cult flavours we know snackers love and have found a unique way to increase fibre whilst reducing fat and salt. The launch of ProperCrisps responds to an unwavering demand for potato crisps that are satisfying, tasty and guilt-free”, said Cassandra Stavrou, founder of Proper Snacks.

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