Plant-based meat company Planted has launched a new hoisin duck product, debuting exclusively in Tesco stores across the UK.

The Swiss food-tech company, known for its range of clean label plant-based meat, has secured a new retail listing in Tesco with three SKUs now available to buy across 350 stores nationwide.

Its new hoisin duck product builds on the common flavours of East Asian cuisine, described as sweet yet tangy and achieving “the perfect balance of caramelised crispiness and tender juiciness”.

Planted.Duck Hoisin is crafted with a blend of simple ingredients including sunflowers, oats and peas, fortified with vitamin B12 and containing dietary fibres as well as all nine essential amino acids.

The brand is committed to using plant-based ingredients with no additives, using its proprietary structuring and fermentation technologies to give plant proteins the taste and juicy texture of meat.

Rob Reames, VP of commercial, Europe at Planted, said: “At Planted we’re bucking the trend of plant-based doomsters with a launch into a major retailer with a brand new packaging to boot. It’s a real moment for the business, particularly as we’ll also be launching our delicious hoisin duck which has been created due to high consumer demand.”

Planted, a spin-off from the Swiss Technical Institute of Technology (ETH), has also announced that it has achieved B Corp certification this week, recognising its commitment to sustainability and resource conservation.

#plantbasedduck #Planted #Switzerland #UK