UK-based nut butter brand, Pip & Nut, is expanding its product portfolio with the launch of its first-ever Protein Bars, set to hit the market in mid-September.

This move marks the brand's entry into the protein snack category, catering to the increasing consumer demand for nutritious, on-the-go options.

The new Protein Bars feature a blend of crispy pieces, roasted nuts and a decadent nut butter caramel, delivering 10g of nut-sourced protein in each bar.

Available in three flavours – Peanut Butter, Caramel Almond and Dark Chocolate Peanut – these bars are designed to provide a wholesome pick-me-up for busy lifestyles, whether for a post-workout boost or a satisfying snack during a hectic day.

Pip & Nut has positioned these Protein Bars as a healthier alternative to existing products in the market, which often contain artificial ingredients or lack flavour.

Each bar is crafted with real ingredients, ensuring that consumers receive both taste and nutrition without compromise.

Staying true to its brand ethos, Pip & Nut emphasises the use of premium ingredients. The peanut butters are sourced from single-origin Argentinian peanuts, while the almond butters come from Californian almonds known for their naturally sweet flavour.

Importantly, the bars are palm oil-free, aligning with the growing consumer preference for sustainable and ethically sourced products.

Pip & Nut’s Protein Bars will retail for £1.95 each and £3.95 for a multipack of three. Now available on Amazon and Ocado, they will also be sold through the brand’s website starting September 24.

Founder Pippa Murray said: “We’re here to change that standard for good – and natural nuttiness is the key”. With the growing trend towards health-conscious snacking, Pip & Nut aims to establish itself as a formidable player in the protein bar segment.

The brand's recent success with its Stuffed Oat Bars demonstrates its capability to innovate within the snack category, and the introduction of Protein Bars is expected to further solidify its market position.