Philadelphia has announced the rollout of two new plant-based spreadable cheese products across the US.

The brand debuted its original plant-based cheese flavour in the US last year and is now offering two brand new flavours as part of the nationwide launch: Strawberry and Chive and Onion.

A successful regional test market in the Southeast US last year saw 70% of purchasers saying the product exceeded their expectations, parent company Kraft Heinz said in a statement announcing the launch.

The plant-based cream cheeses are free from dairy, lactose and gluten. Consumers in the US can find the product at selected grocery retailers beginning this month.

Keenan White, senior brand manager of Philadelphia at the Kraft Heinz company, said: “To be the first mainstream cream cheese brand launching a plant-based spread option with widespread accessibility across the US is an important milestone for Philadelphia and our fans”.

“Whether on their morning bagel, a veggie pairing for lunch or a delicious dip creation for snack time, we are proud to provide consumers with a delicious product that fits their lifestyle.”

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