Kraft Heinz’s Oscar Mayer brand has introduced a combined offering of both plant-based and traditional meat hot dog sausages, packaged together in one product without cross contamination.

The product features eight classic Oscar Mayer Wieners – made with chicken, turkey and pork – and four Oscar Mayer Plant-Based Hot Dogs, made with wheat gluten.

According to Kraft Heinz, they are ‘conveniently packaged’ together while remaining free from cross contamination, designed to provide an option for both ‘meat and veggie lovers’. The company said current offerings ‘fall short,’ with barbecue hosts ‘struggling to satisfy both meat lovers and plant-based guests’.

Anna James, brand manager for Oscar Mayer, said: “As a brand obsessed with hot dogs, summer is our most important season, and we understand that not everyone can enjoy our iconic Oscar Mayer Wieners”.

“With plant-based eating becoming more popular, we wanted to provide one easy, delicious solution for all, no matter what’s in the bun.”

The unique packaging innovation, named the EveryBun Pack, is likely to stir up discussion within the industry as a category-first. Other hybrid-style products targeting flexitarians have so far focused on blended meat, such as Myco’s fungi-based Hooba protein designed to be used in hybrid meat product applications.

From 19-24 August, consumers in New York, Los Angeles, Chicago, Boston and Dallas – the ‘top hot dog consuming cities’ in the US, according to 2025 data – can order the pack daily via GoPuff until stocks last.

Kraft Heinz said the product will be available for a limited time as the brand gauges consumer demand.