US plant-based snack bar brand Nature’s Bakery has unveiled its latest product innovation: Hearty Bars.

The soft-baked bars are available in two flavour varieties, blueberry and chocolate chip. They are made with plant-based ingredients like whole grains, real fruit and Rainforest Alliance Certified cocoa.

Each bar offers 9g of plant-based protein from fava bean and sunflower sources. They are vegan and nut-free, crafted for consumers of all ages to support a balanced, on-the-go lifestyle.

Nature’s Bakery said the bars aim to stand out in a ‘crowded snack aisle filled with chewy and crunchy options’. They feature the brand’s signature soft-baked texture, providing a good source of fibre and suitable for lunchboxes and on-the-go snacking.

Alice Kim, senior innovation manager at Nature’s Bakery, said: “A clear mission guided our innovation journey: to create a school and family-friendly snack bar that offers satisfying protein and whole grains in a way that appeals to all ages”.

“We named them Hearty Bars because they're designed to be a truly satiating snack to keep you going with wholesome ingredients like oats, whole grains and unique plant-based proteins. After extensive testing and refinement, we perfected a recipe that the whole family can enjoy.”

Heart Bars are now available on the Nature’s Bakery website and in Target stores nationwide, as well as on Amazon later this month.