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DSM | Articles various 5k | Apr 2025
Caffe Culture
Taste Awards

US plant-based snack brand Nature’s Bakery has added two new flavours to its soft snack bar line-up, launching into US retail over the coming weeks.


Rolling out into Target stores next month, Nature's Bakery's new Oatmeal Crumble Raspberry Lemon Bars combine oats with real raspberries and a hint of lemon, made with 14g of whole grains per serving. They join the existing Strawberry & Apple flavour available as part of the Oatmeal Crumble range, suitable for breakfast occasions and on-the-go snacking.


Also launching are the new Gluten Free Strawberry Fig Bars, now available at Walmart stores nationwide. They are made with a plant-based recipe that includes certified-gluten-free whole grains and real fruit filling while remaining nut-free, dairy-free and Non-GMO Project Verified. They join the brand’s existing gluten-free line-up, which also includes Raspberry and Blueberry varieties.


Nazneen Motiwala, senior brand manager at Nature’s Bakery, said: “After extensive consumer research showing strawberry was the highest requested flavour profile among our gluten-free customers, we knew it would be the perfect addition to our line-up”.


“Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavour combination that our fans have been asking for… We're committed to supporting our community of snackers with more delicious offerings that everyone can enjoy.”

Nature’s Bakery adds new flavours to soft-baked snack bar range

Melissa Bradshaw

16 May 2025

Nature’s Bakery adds new flavours to soft-baked snack bar range

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